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Meet Our Storytellers


Joy Zhan

Brand Strategist

Co-founder of We Narrate Brands, Joy believes that brand differentiation and storytelling is the new way forward to gain and secure customers. With 5 years of experience working with MNCs  large local enterprises, and SMEs, Joy believed that branding and digital marketing is the disruptive method to win market share. Instead of engaging in a price war, brands should engage in introspection, identify a niche market and monopolise it. 


May Lee

Digital Strategist

Co-founder of We Narrate Brands. May believes that digitalisation has levelled the playing field for, especially for small businesses. Brands can now leverage on digital marketing to scale abroad, test new products. This explains why May has often helped clients achieve an ROI of five folds through digital marketing with a mere four-digit monthly advertising budget.

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David Yeh

Art Director

Armed with 7 years of art conceptualising experience, David believes in employing a design-centric approach to all brand solutions. From the brand’s user experience, product design to the brand’s logo, each component affects a customer’s perception of a brand. David's dedication to his craft is the reason behind his long-lasting relationship with prestigious clients such as Suntec City and River Safari. 

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