Set Yourself Apart with Brand Strategy

Your brand is more than just a logo 

Brand Positioning 

 Your brand is more than just a logo or a tagline. Differentiate yourself apart from others with a clear brand positioning.

 

  • Who do you want to target? 

  • How do you want customers to feel about your brand?

  • Why should people patronise your brand? 

  • What do you want your brand to be known for? 

 

We ask in-depth questions so that you can be laser-focused on identifying your target audience and developing your competitive edge 

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Brand Audit

Your brand is never about what you say you are. It’s what your customers say it is. We conduct in-depth market research:  Quantitative research (survey), Focused group discussions to ask important questions such as 

  • How others feel about your brand

  • Why did your customers buy from you? 

  • Who is the most well-loved brand in your industry? 

  • Your customer's painpoint

  • Your customer's purchasing journey 

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Identification & Expansion of Target Audience

Identify your target audience’s characteristics to pinpoint your primary and potential customers. 

 

Identify where your customers will be, and work with other like-minded distribution channels (and partners), to increase your brand's exposure and touch points. 

Brand Attributes 

Brand attributes are characteristics of a brand. They can be tangible or intangible, and one of the key reasons customers buy your products. Identify your brand attributes to set your brand apart from your competitors to build your loyal customer base. 

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Get in touch

Contact us for free branding and marketing consultation

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