400% returns from online advertisements
25% increase in market reach
100% increase in followers
Bakening is an online bakery that makes pastries with natural ingredients only, without preservatives, additives or refined sugar. They had a compelling brand story as this business was founded by their founder who had health issue which got resolved through healthier diet.
However, the brand faced a few business problems
Their market size was small and limited
Bakening also lacks a coherent brand identity across all their collections, making it hard for brand recall
They were unable to differentiate themselves from other "healthier brands"
Therefore, we decided to
Reposition Bakening from a bakery for people with dietary restrictions, to a brand that inspires everyone to snack healthily.
Created a new logo to encapsulate their brand values
Rebranded Bakening into a youthful and fun brand
Created a new website to show off the brand's youthfulness and to showcase its unique selling points
Expanded Bakening's target audience and generated 4x returns from online advertisements
Bakening do not take short cuts and food is made fresh, with 100% natural ingredients. Their mission to to craft foods that bring out the best in everyone.