400% returns from online advertisements
25% increase in market reach
100% increase in followers
Bakening is an online bakery that makes pastries with natural ingredients only, without preservatives, additives or refined sugar. They had a compelling brand story as this business was founded by their founder who had health issue which got resolved through healthier diet.
However, the brand faced a few business problems
Their market size was small and limited
Bakening also lacks a coherent brand identity across all their collections, making it hard for brand recall
They were unable to differentiate themselves from other "healthier brands"
Therefore, we decided to
Reposition Bakening from a bakery for people with dietary restrictions, to a brand that inspires everyone to snack healthily.
Created a new logo to encapsulate their brand values
Rebranded Bakening into a youthful and fun brand
Created a new website to show off the brand's youthfulness and to showcase its unique selling points
RECEIVE UP TO 80% REIMBURSEMENT FOR YOUR BRANDING AND MARKETING
Expanded Bakening's target audience and generated 4x returns from online advertisements
Bakening do not take short cuts and food is made fresh, with 100% natural ingredients. Their mission to to craft foods that bring out the best in everyone.