Have your story told

Be Remembered.

Tell Your Story, Stand Out From Competitors.

Choose us as your all-in-one solution

Receive up to 90% government funding to transform your company digitally with our 4-step methodology.

Case Study

Beaule

Beauty

107,000

impressions

Challenge:

Beaule was a new entrant to the competitive beauty market and lacked brand awareness and credibility. Not wanting to engage in price competition, Beaule is not on Fave and other 3rd party platforms.

Hear our story on how we helped Beaule gain brand awareness and increase their appointment rate.

29,000

reach

20X

increase in click through rate

Result

210216_Beaule_CedarGuasha_Chn_v2.mp4.00_

Marketing Gap

MARKET GAP

We spotted a market gap: Most beauty salon chains are using western beauty treatments with high technology and man-made chemicals.

Since Beaule has only 1 outlet, they offer an intimate therapist-client relationship. Also, a firm believer of 'prevention is better than cure,' Beaule provides natural, non-invasive TCM beauty treatments.

Marketing Strategy

OUR MARKETING STRATEGY

We decided to focus on strategy on the older females who care about health and wellness rather than the younger females as the former are the underserved target audience in Singapore. We created content for two languages : Chinese and English as older females tend to be Chinese speaking. Over time, we managed to position Beaule as a salon that offers personalised wellness service to promote inner health and natural beauty, acquiring many customers and enquiries