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3Arts Pottery was newly established and lack of brand awareness and credibility to gain consumer's trust. What's more, they were struggling to stand out in a saturated market. Instead of competing on price, we wanted to provide value to consumers.
Hear our story on how we helped 3Arts differentiate themselves from existing competition.
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Featured on Business Times, TODAY, Her World and Tally Press
Every brand has a story to tell, including 3Arts. We dug deep into the founders' story to learn more about the brand's DNA. We realised the founding philosophy behind 3Arts was to offer a place of sanctuary, to let visitors experience the art of slow living through pottery. The founder was a doctor who witnessed her patients struggling with anxiety and other mental illnesses while continuing their day-to-day activities. Hence, she founded the studio to help people handle their anxiety using the art of pottery.
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We realised there was no studio offering pottery as a form of mental therapy, so here comes our differentiating point! We decided to offer mindful pottery as a regular class and think of how we should market such a unique offering in the market.
We didn't want to focus on promotions or free trials for mindful pottery classes as it was meant for people who need psychological help or an outlet to focus their energy on. We decided to tell the founder's story through media as we knew that it would be impactful and very original. It would increase 3Arts credentials and brand awareness in the market without coming off as gimmicky.
We started pitching 3Arts story to mass publications and featured on notable media such as TodayOnline and BusinessTimes. 3Arts founder was also featured on Her World 60th anniversary to celebrate 60 outstanding women in Singapore. By reaching to the mass public in Singapore, online traffic spike up.
We rode on the momentum and ran advertisements to promote other pottery classes for those interested in experiencing the art of living slowly and proud to achieve an 1180% return on ad spend.
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