BAKENING
CASE STUDY
ONLINE BAKERY
400% returns from online advertisements
25% increase in market reach
100% increase in followers
Problem faced
However, the brand faced a few business problems
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Their market size was small and limited
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Bakening also lacks a coherent brand identity across all their collections, making it hard for brand recall
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They were unable to differentiate themselves from other "healthier brands"
Our branding consultancy:
Therefore, we decided to
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Reposition Bakening from a bakery for people with dietary restrictions, to a brand that inspires everyone to snack healthily.
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Created a new logo to encapsulate their brand values
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Rebranded Bakening into a youthful and fun brand
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Created a new website to show off the brand's youthfulness and to showcase its unique selling points
RECEIVE UP TO 50% REIMBURSEMENT FOR YOUR BRANDING AND MARKETING
As a results-driven branding agency, we know a visual refresh is never the end goal. Brands evolve to build leadership, stay top of mind, grow sales and earn lasting loyalty.
When Bakening came to us, we knew the work had to go beyond changing how the brand looked.
About business
Bakening is an online bakery that makes pastries with natural ingredients only, without preservatives, additives or refined sugar. They had a compelling brand story as this business was founded by their founder who had health issue which got resolved through healthier diet.
Expanded Bakening's target audience and generated 4x returns from online advertisements
Branding
We revitalised Bakening’s brand with a bread-inspired logo that conveys warmth, grounding and craftsmanship—reflecting its commitment to handmade products made with the best possible nutrition.
Tagline
Bakening do not take short cuts and food is made fresh, with 100% natural ingredients. Their mission to to craft foods that bring out the best in everyone.
