Proof of Concept
In a fast-paced world, nothing beats moving fast. In order to beat competition, we conduct pilot testing to test market reaction, to check for demand to ensure our assumptions are validated. Testing of concepts helps to reassure brands that they
are on the right direction.
Why You Need to Test Your Concept
We identify the strength of your company, the target audience, vision and mission of your company. We then take a look at your direct and indirect competitors to do a deep dive and see how you can differentiate your brand with other competitors with tangible and soft offerings so that you don't have to fight a price war.
tESTING OF THE MARKET
Every brand should have something that it stands for. During this discovery session, we would, identify your brand values, core brand messages and how your brand "behaves" if it is a person so that your customers can resonate with it.
We will come up with a marketing road map consisting of online and offline marketing strategy, advising you on how you can differentiate your brand and acquire customers.