THE STORY TELLERS 

May Lee
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Joy Zhan

Brand Strategist

Co-founder of We Narrate Brands, Joy believes that brand differentiation and storytelling is the new way of getting customers. With 5 years of experience, Joy has worked with multiple companies ranging from MNCs to homegrown brands to help them grow their business. She firmly believes that all brands are able to find their differentiating factor when they inspect deep enough and look across other industries for opportunities. Instead of joining a price war, Joy believes that all brands, big or small, should focus on building a loyal following with strong brand stories and values that resonate with their brand objectives.

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May Lee 

Digital Strategist 

Co-founder of We Narrate Brands. May believes the era has come whereby the playing field is finally leveled for both small and big brands. The internet is the biggest cost-free platform to raise brand awareness and revenue. All companies can grow if they know how to tap on it. As a self-taught marketer, she understands that digital marketing may be daunting to some, so she breaks it down into simple concepts while increasing clients’ revenue. This explains why May has often helped clients achieve an ROI of five folds through digital marketing with a mere four-digit monthly advertising budget.

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David Yeh

Art Director 

Armed with 7 years of art conceptualising experience, David believes in employing a design-centric approach to all brand’s solutions. From the brand’s user experience, product design to the brand’s logo, each component affects a customer’s perception of a brand. David's dedication to his craft is the reason behind his long-lasting relationship with prestigious clients such as Suntec City and River Safari.