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Hear our story on how we helped 3Arts to differentiate themselves from their existing competition
Featured on Media
We managed to tell 3Arts stories on BusinessTimes, Todayonline in 2019, Her World in June 2020, and Tally Press in October 2020
#1 on Google
Ranked #1 for team building activities Singapore, top #3 for pottery classes related keywords
With every $1 spent on Facebook ads, our clients managed to get back $11.80
1180% RETURN ON AD SPENT
3Arts was a young boutique pottery studio back in 2019. As a studio incorporated only in 2018, 3Arts lacks brand awareness and credentials in gaining consumers' trust. At the same time, pottery studios were getting saturated making it hard to break out of the competition. As much as we didn't have a direction initially, we knew what we didn't want: We didn't want to compete based on pricing, we didn't want to compete on who was the cheapest and end up lowering our quality. We wanted to provide value. The value which our consumers will feel that each cent is being well spent. So after a deep discovery session, we managed to help 3Arts differentiate itself from competition and this is our story:
Chapter 1: Brand Differentiation
We believe every brand has a story to tell including 3Arts. So we dug deep into the founders' story, the origin behind the pottery studio to learn more about the brand's DNA. And we realised the founding philosophy behind 3Arts was to offer a place of sanctuary, to let visitors experience the art of slow living through pottery. This founding philosophy was in line with the founder's background of being a medical doctor. As a doctor, she saw many who were struggling with anxiety and other mental illnesses while continuing their day-to-day activities. Hence, she founded the studio in hope of helping people to handle their anxiety by learning to live in the present using the art of pottery.
Chapter 2: Blue Ocean Strategy
We realised there was no studio offering pottery as a form of mental therapy, so here comes our differentiating point! We decided to offer mindful pottery as a regular class and started to think of how should we market such a unique offering in the market.
Chapter 3: Marketing Roadmap
We didn't want to focus on promotions or free trials for our pottery on mental wellness as it was meant more for people who truly need psychological help or an outlet to focus their energy on. So we thought deep and decided to tell the founder's story through media. We knew that it would be impactful, and it would immediately increase 3Arts credentials and brand awareness in the market without coming off as gimmicky.
Chapter 4: Implementation
We started pitching 3Arts stories to many mass publications and got featured on notable media such as Todayonline, BusinessTimes in 2019. 3Arts founder was also featured on Her World 60th anniversary to celebrate 60 outstanding women in Singapore. We managed to tell her story to many more people in Singapore, resulting in an online traffic spike.
We rode on the momentum and started running advertisements to promote other pottery trial classes for those who are interested in experiencing the art of slow living. And we are glad to have achieved an 1180% return on ad spend.
Up to 750% of return on ad spent on Facebook Marketing
50% increase in overall sales on month-to-month basis